Temperatures may be dropping but, Tropical Smoothie Café is embracing the warm spirit of doing good for others. The leading fast-casual concept, known for its better-for-you food and smoothies with a tropical twist, is launching a 25 Days of Giving social campaign beginning December 1 in an effort to raise funds, awareness and recognition for a long standing partner of the brand, Camp Sunshine. For the first 25 days of December, the campaign will not only feature Camp Sunshine, a retreat for children with life-threatening illnesses as well as their families, but it will also applaud and recognize many other community-based nonprofits. Kicking off on #GivingTuesday, the globally recognized day of giving back, Tropical Smoothie Café will leverage social media to feature a different nonprofit, celebrity, or volunteer daily who help to make a difference in their local communities. The campaign will also include ideas for how to volunteer.
“We recognize that people are the heart of our company and we take pride in our ability to develop meaningful relationships that are founded on trust, accountability, and respect for the unique talents of our teams, franchisees, partners, and communities,” says Mike Rotondo, CEO of Tropical Smoothie Café. “By sharing the compelling stories of Camp Sunshine and other charities with our guests who visit us in-cafe and on social media, we are remaining true to our core value of solid relationships with guests, amongst team members and within local communities.”
In addition to the 25 Days of Giving social campaign, guests who visit any participating Tropical Smoothie Café during the month of December will also have the opportunity to add 25 cents or more to their check with all the proceeds going directly to Camp Sunshine.
“In June, we raised more than $1 million for Camp Sunshine and learned that by working together we can move mountains,” Rotondo says. “We now want to feature some of the many faces in our community who are making an impact.”
The brand is going on 10 years of involvement with Camp Sunshine. During that time, Tropical Smoothie Café has raised more than $3.5 million for Camp Sunshine making them the single largest corporate sponsor for this wonderful organization.