Industry News | October 27, 2015

Tropical Smoothie Warms up Menu with Island Spices

image used with permission.

Further laying claim to the title of America’s “better for you” restaurant option, Tropical Smoothie Café is launching two bold new sandwiches with the Island Buffalo Chicken Sandwich and the Moho Mojo Chicken Club. While initially known for their smoothies, the chain continues to surprise and delight fans with their expanded food offerings. The latest limited-time offerings, now available in stores, feature island spice and heat to appeal to guests’ desire for winter warming meals. 

“Our average unit volume sales were up over 10 percent in the past year, which can be attributed to substantial growth on the food side of the business through bold, flavorful new products like these two sandwiches,” says Mike Rotondo, CEO of Tropical Smoothie Café. “While we have not forgotten that smoothies are our heritage, it’s the growth in sandwiches, wraps, and other center-of-the-plate options that’s drawing the attention of guests and potential franchisees.”

For the first time ever, Tropical Smoothie Café is partnering with Frank’s RedHot Buffalo Wing Sauce for cobranding efforts to spice up the new Island Buffalo Sandwich. This product features grilled chicken, Mozzarella and Gorgonzola cheese, topped with tangy, house-made slaw tossed in a citrus dressing, and covered in a mouthwatering buffalo cheese spread. The Moho Mojo Chicken Club is served with bacon, avocado, zesty mojo sauce, and topped with a signature slaw to satisfy anyone craving a delicious, full-flavored sandwich. Both sandwiches are served on freshly toasted brioche bread.

“We have seen a huge following from our customers who keep coming back time and time again for our unique and flavorful options that they can’t get anywhere else,” says CMO Lisa Dimson. “This new line of hand-crafted sandwiches will not disappoint anyone looking for a hearty yet exciting bold take on a typical classic chicken sandwich.”  

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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