Industry News | April 12, 2011

Two Dessert Concepts Join Forces to Benefit Franchisees

Häagen-Dazs Shoppe Company and Nestlé Toll House Café by Chip have joined together to offer business investors one sweet franchise deal.

The franchisor of all-natural, premium ice cream announced it will roll out a two-shop, hybrid franchise deal for one, a $30,000 value, that pairs Häagen-Dazs Shops with Nestlé Toll House Café by Chip, all under one roof. As part of the new deal, franchise owners can create a new additional in-store revenue stream while diversifying their business portfolio and product offering. 

“Nestlé Toll House Café by Chip is a perfect complement to the Häagen-Dazs Shops franchise opportunity as it opens the door for our franchise owners to reach out to a whole new category of customers,” says Dawn Uremovich, president of Häagen-Dazs Shops. “Our investors can now choose to dominate the dessert industry with a more dynamic array of products, all while taking advantage of prime real estate opportunities and the ability to cross train staff, marketing, and promotions. We look forward to serving our customers, and our franchise owners, the best of both worlds.”

Häagen-Dazs will feature a full menu of premium ice creams and sorbets, signature Dazzler frozen desserts, and an array of frozen beverages. Nestlé Toll House Café by Chip’s counter will offer additional indulgent desserts including Nestlé Toll House cookies, brownies, muffins, and Nescafé gourmet coffee drinks. 

"Häagen-Dazs continues to captivate its customers with new and innovative menu items and with this partnership, will take both brands to a whole new level of success,” says Ziad Dalal, founder of Nestlé Toll House Café by Chip. “We couldn’t be more proud than to partner with a brand rich with history that is known for its high level customer satisfaction and operations. We look forward to coming together with Häagen-Dazs to offer all our guests an indulgent, one-stop experience that is sure to be unforgettable.” 

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