Industry News | August 31, 2011

Two Permanent, Three LTO Flavors Added at TCBY

TCBY has long been a leader in taste, attributed largely to a classic line of swirl flavors that turn America’s favorite desserts and holiday treats into healthier indulgences. Its most recent addition is the decadent Red Velvet Cake, which was initially offered as a limited-time-only soft serve until consumer demand earned it a permanent spot on the menu. Joining Red Velvet Cake in the core line-up is Caramel Supreme soft serve for those who crave that distinct flavor invented by the Italians before the 18th century. Both fro-yo flavors are 98 percent fat free, and qualify for the brand’s Super Fro-Yo classification.

Expanding its commitment to classical favorites, TCBY announced three fall limited-time Super Fro-Yo flavors—98 percent fat free Pumpkin Pie soft serve for September and October, and 98 percent fat free Eggnog and Gingerbread soft serve for November and December. 

“We take great pride in menu development, working to strike the right balance between comfort flavors that our customers love and innovative combinations that differentiate us from the marketplace,” says Tim Casey, CEO of TCBY. “When our customers speak, we make sure to listen, which ultimately is why Red Velvet Cake was added as a core flavor. It was such a popular choice; stores sold out in only a few weeks. We knew we had a winning flavor on our hands. The addition of Caramel Supreme and the return of our fall limited-time offerings is just the icing on the cake … or should I say the swirl on top.”

Red Velvet and Caramel Supreme fro-yo can be found nationwide at select stores beginning September 1. Pumpkin Pie, Eggnog, and Gingerbread will be available in select stores across the country and available in limited quantity so consumers are encouraged to contact their local store for details on each flavor’s availability. Made with TCBY premium real dairy yogurt, the new flavors feature seven live active cultures, calcium, protein, fiber, and Vitamins A, C, and D so customers can savor indulgent flavors without the empty calories or fat.

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