The award is part of the "The Best New Beef Product in Nebraska" contest, which identifies new, creative, and different beef products with high potential to sell.
Tyson won in the "Consumer/User-Friendly" category, which means the product can be used for either retail or foodservice application and can be prepared in 20 minutes or less by a consumer or easily prepared at a restaurant. The winning product also had to be value-added beef, either ready-to-serve or ready-to-cook.
"Our judging committee applauds Tyson Food Service for the creation of the Yankee Pot Roast product, which we believe not only has exceptional taste, but has the versatility to be quite useful to foodservice operators everywhere," says Ann Marie Bosshamer, executive director, Nebraska Beef Council.
In recognition of the honor, the Nebraska Beef Council will award Tyson Food Service up to $20,000 in marketing dollars to promote the new product. The Beef Council receives its funding from the "checkoff" dollars of Nebraska's beef producers. Those dollars are invested in promotion, research, and education, all with the purpose of strengthening demand for beef and veal both in domestic and foreign markets.
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