Industry News | October 26, 2009

U-SWIRL Now Open in Reno

U-SWIRL International Inc., a wholly owned subsidiary of Healthy Fast Food Inc., the owner and franchisor of U-SWIRL Frozen Yogurt stores, announced that U-SWIRL franchisee Galena Frozen Yogurt Company hosted the grand opening of its first of three planned U-SWIRL self-serve frozen yogurt stores in Reno, Nevada.

"Working with the entire Galena team has been fantastic," says Rich Ungaro, chief operating officer of Healthy Fast Food. "They quickly grasped that our profitable U-SWIRL concept includes our total guest experience—delicious frozen yogurt products within our socially enhanced experience."

Located at 57 Damonte Ranch Parkway in the Southtowne Crossing Shopping Center, the new 2,200 square foot superstore features 16 rotating and some seasonal flavors of frozen yogurt, including a wide variety of non-fat, no-sugar added, non-dairy, and tart selections, and more than 60 toppings, including seasonal fresh fruit, candies, granolas, and sauces. Guests pay for their individual creations by the ounce, not by the cup size. In addition, the store offers free WiFi, decor with ample comfortable seating ideal for lounging, and late hours of operation.

"We are thrilled to bring U-SWIRL to Reno and expect our store will fast prove to be a destination of choice for people looking for high-quality, refreshing treats and a cool, fun place to kick back, relax, and commune with their friends and family members," says Taylor Cohee, managing principle at Galena. "Now that our first store is officially opened for business, we look forward to pursuing plans to expand our market presence in Reno fairly quickly, establishing at least two more store locations in the next 12 months."

The opening of the new U-SWIRL store in Reno brings the total number of U-SWIRL self-serve locations in operation to seven—five company-owned stores opened between March and October of this year, and one other franchise store has been serving residents of Las Vegas since April 2008.

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