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    Uberrito Partners with Influencers to Launch New Health-Inspired Menu

  • Industry News February 20, 2019

    Fast-casual restaurant Überrito launched its FlexMex menu for special diets and healthy lifestyles. The FlexMex menu features points-friendly, paleo, gluten-free, ketogenic, low-calorie, high-protein, vegetarian and vegan meals made with Überrito’s 40-plus fresh ingredients and toppings.

    Überrito partnered with three Instagram influencers to create customized recipes for points-friendly, paleo and gluten-free options. 
    Recipes include:

    • Jenni on WW’s (@jenni_on_ww) points-friendly salad: Grilled chicken, black beans, roasted corn, pico de gallo, chopped red onion, chopped cilantro, sliced avocado and lime wedges on spring mix salad.
    • Second Heart Paleo’s (@secondheartpaleo) paleo salad: Grilled shrimp, jicama slaw, fajita veggies, chopped red onion, chopped cilantro and guacamole on spring mix salad with Tomatillo Tomato salsa.  
    • Houston without Gluten’s (@houstonwithoutgluten) gluten-free bowl: Grilled chicken, Spanish rice, pinto beans, sautéed mushrooms, fresh jalapenos, pico de gallo, sour cream, guacamole and roasted corn topped with Zesty Tomatillo salsa.

    “At Überrito, we think diets should be focused more on what you can eat, rather than what you can’t,” says Greg Snodgrass, president. “We’ve heard from our customers for years how they love our healthy and customizable menu options, so it made sense to create the special FlexMex menu for our health-conscious fans. With so many fresh ingredients and combinations to choose from, it simplifies the decision process for those who are on a special diet or simply trying to live healthier.”

    The FlexMex menu is available for dine-in and pick-up at all Überrito locations and through delivery, for a limited time (excluding Phoenix airport location). Visit www.uberrito.com/food/lifestyle for the full FlexMex menu.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.