Many franchisors are “obese” with the franchise fees they charge. That’s the thinking behind UFood Grill, the award-winning fast-casual franchise where “delicious meets nutritious,” which today rolled out its new “Lean and Mean Deal”—a franchise incentive program that will offer deep discounts for a limited time on the initial franchise fee for multi-unit development agreements of three or more locations.
“UFood Grill is known for its healthy menu and delicious food, and we plan to match that reputation with healthy savings for rapid growth among our franchisees,” says Bob DiBartolomeo, vice president of franchise development. “We are encouraging accelerated development to be the first to market and beat the competition while realizing economies of scale with development, marketing and operating costs at the same time. The more business our franchise owners do with UFood Grill, the more savings they will realize as they grow with us.”
The “Lean and Mean” incentive program features a $35,000 franchise fee for the first location and a $10,000 franchise fee per additional restaurant on multi-unit agreements for three or more traditional restaurants. The program will target rapid expansion for the new UFood Grill prototype, with a goal to open 100 franchise locations over the next four years.
In addition, all single and multi-unit franchise agreements will feature a five percent royalty fee and a two percent ad fund fee—lower than similar fees from many other restaurant brands.
“We are committed to being a leader in smart franchise development,” DiBartolomeo adds. “That means delivering an opportunity that helps our franchise owners open successfully and grow responsibly.”
The company is welcoming experienced restaurant operators and multi-unit franchise investors for franchise development.
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