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UBC Co-Founder and MC Danny Johns of WholeCup Coffee Consulting, LLC will moderate over the Ultimate Barista Challenge USA with commentary. Throughout the three day event, Heather Perry and UBC Founder and Coffee Specialist, Sherri Johns, will prepare their coffee creations for audience members using UBC sponsors’ products and equipment during the UBC Demonstration events.
Robert Nelson, president and CEO of the National Coffee Association comments, “The NCA supports The Ultimate Barista Challenge because it is the type of event that showcases the creative spirit and passion of the industry in a professional atmosphere in our continuing effort to grow the industry.”
Ron Mathews, event director for Reed Exhibitions says, “The UBC brings excitement to the show floor where we also offer pastry and chef competitions. We are delighted to have the UBC at our food and restaurant shows.” This year’s winning UBC Challenger who garners the most medals in challenges will earn an invitation to the National UBC Challenges as the Ultimate Barista Los Angles.