In honor of the grand opening of its first Triangle–area restaurant, Uncle Maddio’s Pizza Joint, the popular fast-casual, create-your-own pizza brand, is giving away a free 9 inch, any three-topping pizza to guests from 10:30 a.m. to 2 p.m. January 24 at its new 7157 O'Kelly Chapel Rd, Cary, North Carolina location. The Parkside Town Commons restaurant opens January 22. Franchisees Andrew Madans and Tallie Madans plan to open two more Uncle Maddio’s in the area within the next 18 months.

The Madanses are part of an aggressive expansion effort on the part of Uncle Maddio’s and its franchisees to bring Uncle Maddio’s premium, customizable approach to pizza to guests across the country. Earlier this month, the brand opened its first locations in Denver, Colarado, and Omaha, Nebraska. A fourth restaurant is slated to open later this month in Charleston, South Carolina. Uncle Maddio’s is on track to operate 500 restaurants in five years with 1,000 locations in development.  More than 30 units are anticipated to open in 2015.

“We couldn’t be more excited about introducing our friends and neighbors to the Uncle Maddio’s ‘Served With Love’ experience,” says Andrew Madans, Uncle Maddio’s Pizza Joint franchisee. “I feel confident that once guests get a chance to check out our family-friendly atmosphere and build and taste a freshly made Uncle Maddio’s pizza, they’ll love the brand as much as we do.”

Uncle Maddio’s guests can choose one of three crusts, including a gluten-free option, and have the choice of 48 toppings including six sauces, 27 vegetables and 15 meats. For those with dietary restrictions, Uncle Maddio's serves up a huge selection of healthful choices like whole-wheat crusts, hormone-free chicken, fresh local vegetables, Daiya vegan cheese and organic greens. Create-your-own signature salads and toasted panini sandwiches round out the Italian-style menu.  The restaurant also offers a cultivated selection of craft beers and wines.

“We already have more than 100 Twitter followers on the Parkside Town Commons restaurant’s site—and we haven’t even opened yet!” Talie Madans says. “People in the area are excited. They’ve heard about our wide variety of options—natural, vegetarian and gluten-free choices—and can’t wait to see what the buzz is all about.” 

Unlike other fast-casual pizza concepts, Uncle Maddio’s uses fast-bake ovens that offer the greatest throughput in the industry: up to 200 pizzas an hour. The ovens are also the most consistent, producing a uniformly cooked pizza each and every time.

“Working with passionate and committed franchisees like Andrew and Talie to spread the Uncle Maddio’s way of doing things is what makes this fun for my team and me,” says Matt Andrew, CEO of Uncle Maddio’s. “It’s our goal to continue to seek out operators and markets that want a better fast-casual pizza option. We know we can deliver on that.”

Denise Lee Yohn: QSR's Marketing Guru, Fast Casual, Growth, News, Pizza, Uncle Maddio's