Uncle Maddio's Pizza Joint will launch a new IT strategy that will improve customer engagement and franchisee satisfaction. Rolling out in the first quarter of 2015, the fast-casual, create-your-own pizza concept will offer customers the latest way to connect with online and mobile ordering options. This added convenience is intended to drive more customers to the stores, while the enhanced loyalty program is designed to bring them back.
Uncle Maddio’s is also committed to the protection of sensitive customer information. The new secure tokenization payment method will lower the risks to customers, and lower the expenses associated with PCI compliance for the franchisee. The system is "all-in-one" and fully integrated so the loyalty program, POS, and online ordering communicate as one system keeping the service smooth and efficient. The loyalty program is fully customizable and flexible so customers can redeem rewards according to their individual preferences. Upon completion of the launch, the new system will be set up to handle various payment forms including the new Apple Pay.
"We have been testing the new system for months and are pleased with how easy it is to use and how seamlessly it integrates within our restaurants," says Scott Goodrich, Uncle Maddio's senior vice president of operations and franchisee support. "The new POS system will streamline all of our processes, creating cost savings for our franchisees, as well as a better ordering experience for our guests."
Online ordering will be simple and convenient, providing access from the Uncle Maddio’s website and from customer's mobile devices. The complete order history for each customer will be available as they log in, as well as messaging from the corporate office for such things as LTOs and customer surveys. With the fully integrated system, the franchise will be able to promote their loyalty program through the online ordering process, making the customer experience seamless and streamlined.
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