Unified Brands, a leading manufacturer of foodservice equipment, started the year with the talented and resourceful team at Chrane Foodservice Solutions as its new representative in Texas and Oklahoma (MAFSI Territory 15). The mutually beneficial partnership became official on January 1, 2021.

“Chrane came highly recommended by their peers and was confirmed as a wise choice across our consultants and channel partners,” Unified Brands Vice President Sales – Institutional Accounts Beth Hammer says. “Chrane is a team of people who shared our dedication to the foodservice industry, are knowledgeable in providing heavy equipment solutions for kitchen staff and restaurant owners, and are committed to being innovative.”

Chrane has strategically grown since 2008, with main offices in both Houston and the Dallas-area, by providing exceptional resources and service to positively impact their clients’ business. Chrane also has two test kitchens in Houston and the Dallas/Fort Worth area that feature a hands-on culinary experience.

With the partnership, Unified Brands provides Chrane a strong portfolio of established cooking, cleaning, refrigeration and ventilation equipment to help serve the foodservice industry.

“The addition of Avtec, Groen, CapKold, Power Soak and Randell adds a tremendous dynamic to our offering for our valued dealer, consultant and end-user partners,” Chrane Principal Duane Guidry says. “Along with the countless solutions Unified Brands offers, the additions allow Chrane to reinvest in key management support, culinary and outside sales roles further strengthening our position in the Oklahoma and Texas markets and better serving our targeted customer base.”

For questions, to request an appointment with your Chrane Rep, or to schedule an experience at one of Chrane’s test kitchen locations, please contact Meredith Mulliken at mmulliken@chranefs.com.