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Valor Equity Partners, a Chicago based growth equity firm, partnered with Lettuce Entertain You Enterprises Inc. (LEYE) to technologically enable and accelerate the growth of Wow Bao. This partnership (which began in June 2017) will give more guests the opportunity to enjoy and experience the restaurant’s signature bao in coming years.
The partnership combines LEYE’s strength in creating and evolving restaurants with Valor’s experience in scale and technology enablement.
Since Wow Bao’s inception in 2003, the concept grew from a single 386 square foot kiosk at Water Tower Place to five company owned locations, a food truck, airport locations, college campuses, Major League Baseball Stadiums, NFL Stadiums, hotels, and more than 55 grocery stores which carry a frozen retail line. Wow Bao is now found in Illinois, Michigan, Minnesota, Ohio, Indiana, Washington D.C., Texas, California, North Carolina, Maryland, and Massachusetts.
Geoff Alexander, President of Wow Bao, says, “We are very proud of the team that created and manages Wow Bao. We believe working together with Valor creates an exciting opportunity for all of Wow Bao.”