Veggie Grill Announces Collab with 'Bitchin’ Sauce'

    Industry News | January 13, 2023

    Veggie Grill announced a new, limited-time menu collaboration with Bitchin’ Sauce, a cult-favorite brand of creamy, savory, plant-based dips sold in more than 12,000 retailers nationwide. Both born in Southern California, these plant-based pioneers are teaming up to make the world a more Bitchin place, one bite at a time.

    The limited-time menu, available today at all 31 Veggie Grill locations nationwide, features four innovative options including,

    Bitchin’ Burger, VG Classic Burger with Original Bitchin’ Sauce

    Bitchin’ Bowl, Harvest Bowl with Original Bitchin’ Sauce

    Bitchin’ BLTA with Chipotle Bitchin’ Sauce

    Bitchin’ Nachos with Chipotle Bitchin’ Sauce

    “We are ecstatic to launch this exclusive LTO menu collaboration with Bitchin’ Sauce and inspire a new wave of plant-based eating among an even broader group of consumers,” says Brandon LaChance, Chief Marketing Officer for Veggie Grill. “The synergies between both brands make them the perfect partner to celebrate Veganuary and make the world a lot more ‘bitchin’.”

    "Bitchin' Sauce is delighted to partner with Veggie Grill in our first venture into food service," adds Harrison Edwards, Chief Marketing Officer for Bitchin’ Sauce. "Bitchin' Sauce is oh so Bitchin' atop a totally Bitchin' Burger or smothered across a warm Harvest bowl like the ones we used to make at the San Diego Farmers Markets. Teaming up with like-minded brand Veggie Grill enables us to return to our roots and serve delicious food to more Bitchin' people. We couldn't think of a better partner than the pioneer of plant-based restaurants."

    Recently, Veggie Grill opened its third East Coast location in Midtown Manhattan with a mission of empowering plant-based eating across the world while revolutionizing traditional comfort food to be deliciously vegan. As shown with this newest partnership, Veggie Grill is constantly rolling out inventive ways to bring delicious plant-based eating to the masses. Like Veggie Grill, Bitchin’ Sauce has developed a cult-like following across the country, offering consumers plant-based cuisine that’s anything but boring.

    News and information presented in this release has not been corroborated by WTWH Media LLC.