Veggie Grill, the nation’s largest plant-based, premium fast casual brand, unveiled an improved mobile application for its guests, as part of the next phase in the company’s brand evolution strategy. The new and improved VG Rewards app reflects Veggie Grill’s modern and innovative identity, with a focus on convenience. The app now makes it easier than ever to skip the line while simultaneously “earning a little extra green.”
Through cutting-edge technology, the key functionalities of the VG rewards app include enhanced online ordering flow, exclusive discounts and rewards, and a mobile wallet enabling customers to store digital gift cards with a unique balance transfer option. For earning and redeeming rewards, diners will have the option of either scanning a QR code within the app while checking out at the cashier or using their mobile device to scan the bar code on their receipt at a later time. Users will earn $5 in rewards credits for signing up, referring a friend, and for birthdays, in addition to $9 for every $99 spent.
With the new app, users will experience a more tailored and customized ordering process. Veggie Grill will now collect 360-degree insights on customers enabling them to tailor special offers and execute targeted campaigns through segmenting users based on geolocation, ordering and spending habits.
With just a few taps, customers can now order and pay ahead of time, avoid long lines with a designated pick-up area and earn special rewards, all designed to streamline the mobile ordering process and appeal to their tech-forward millennial guest base. The newly improved app is just one of the ways Veggie Grill is working to improve the guest experience and continue leading the trend towards healthy dining.