Veggie Grill, the go-to destination for innovative, craveable, and convenient veggie-centric food, will introduce the All-Day Breakfast Burrito on July 12, in collaboration with JUST, a company whose Michelin-starred chefs leverage cutting-edge innovation to create more sustainable foods. Known for inventive and bold plant-based cuisine, Veggie Grill will launch its first-ever breakfast item at all store locations.

“As a company offering innovative, plant-based cuisine, we constantly seek partnerships with like-minded brands that are bringing craveable and new plant-based foods to market,” says Veggie Grill CEO Steve Heeley. “We want our guests to feel good about what they are eating, and we are proud to align with JUST, who is also committed to making healthier and sustainable products that better our food system.”

Veggie Grill’s new All-Day Breakfast Burrito addresses the consumer demand for all-day breakfast menu items. In keeping with its plant-based ethos, the burrito stars Just Egg, a cholesterol-free, protein-packed product that magically replicates a scrambled egg. Made from the mung bean, Just Egg’s ingredients require less water and emit fewer carbon emissions than conventional chicken eggs and is a nutritional powerhouse. Combined with Veggie Grill’s ‘chorizo,’ home fries, black beans, cheddar ‘cheese’, and fire-roasted salsa on a toasted flour tortilla, the All-Day Breakfast Burrito is both satisfying and energizing. Accompanied by a side of tortilla chips, it is available for $10.95.

“I remember working on plans for JUST over sandwiches and tea at Veggie Grill in Santa Monica more than six years ago and I’m humbled and proud to partner with them on the launch of their all-day Breakfast Burrito,” says JUST cofounder and CEO Josh Tetrick. “Veggie Grill’s success and the excitement around Just Egg make clear that a growing number of consumers want to feed their families food that is not only delicious but better for them and better for the planet. We’re thrilled to help them do that.”

Veggie Grill is the go-to destination for mindful guests to experience innovative, craveable, customized and convenient food. All dishes are 100% plant-based, and Veggie Grill’s newest partnership with JUST supports this mission.

The largest plant-based chain in the United States, Veggie Grill has 30 locations in California, Oregon, Washington and Illinois, and plans to expand across the nation in 2018, The menu is a seasonal celebration and offers a wide array of crowd-pleasing dishes that celebrate vegetables at the center of the plate.

Menu Innovations, News, Veggie Grill