Veggie Grill, the West Coast fast-casual vegetarian concept, announced the addition of Gantry Praw as vice president of marketing for the rapidly expanding company. Praw’s experience in developing cross-channel marketing and communications strategies will play a vital role in leading the integrated marketing efforts for Veggie Grill.

With 17 years of marketing, public relations, and communications expertise within the hospitality, food service, and retail industries, Praw is accomplished at developing marketing strategies for a variety of industry leaders, having counseled brands such as Hot Topic Inc., the Los Angeles County Museum of Art, California Pizza Kitchen, Starbucks, the HoneyBaked Ham Company, Gap, and Old Navy.

“We are excited to have Gantry leading the marketing team as we continue to shape and grow Veggie Grill,” says Greg Dollarhyde, chief energizing officer for Veggie Grill. “Having Gantry spearhead our marketing strategy is a big win for our company as we further our mission to bring better-for-you food to our communities.”

As vice president of marketing for Veggie Grill, Praw will oversee all marketing and communications strategies and programs, guest loyalty, social media, and the corporate marketing team and its agencies. Praw, a Los Angeles resident, graduated with a Bachelor of International Business Administration from Southern Methodist University in Dallas, Texas.