Veggie Grill will introduce its first restaurant in the Boston area in Cambridge adjacent to Harvard Square. The new Veggie Grill restaurant marks the second East Coast market location for the brand.

Since its inception in 2006, Veggie Grill has opened 31 locations in California, Oregon, Washington and Illinois. “In 2019, we are gearing up for extensive expansion plans, including establishing an East Coast presence,” says Veggie Grill CEO Steve Heeley. “Today, consumers across the country are more mindful about what they eat and the demand for veggie-centric food continues to accelerate. Students and faculty as well as local residents are looking for more veggie-based food, which is why the new location–just steps away from Harvard University–is ideal for the brand.”

Cambridge is a vibrant community that has been the nexus of the plant-based movement in the Boston area. Harvard Square specifically is a bustling neighborhood for Veggie Grill to open in and the brand will bring its favorites to this location, including the VG Beyond Burger, Santa Fe Crispy Chickin’, Sonoran Bowl, Mediterranean Supergreens Salad, and more. Made from 100 percent veggies, fruits, grains, seeds and nuts, the menu is a seasonal celebration that brings vegetables to the center of the plate.

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