Industry News | December 12, 2016

Veggie Grill to Serve Industry's First Burger by Beyond Meat

Veggie Grill

Veggie Grill announced that the highly anticipated Beyond Burger will be available on December 14 at all of its 28 locations. Created by Beyond Meat, the Beyond Burger is a plant-based burger that looks, cooks, and tastes so much like fresh ground beef it’s being sold in the meat section of grocery stores.

As the first fast-casual restaurant to serve the revolutionary burgers, the VG Beyond Burger will be served on a classic sesame bun piled high with grilled onions, melted American veggie cheese, tomato, crisp iceberg lettuce and a house-made signature sauce. The introduction of the Beyond Burger is the latest way Veggie Grill is providing the most original and craveable options for veggie-positive guests.

“The chance to bring the Beyond Burger to our mindful guests first is an amazing opportunity,” says Veggie Grill CEO Steve Heeley. “Our partnership with Beyond Meat will allow more people to experience this new protein which we believe is not only the future, but the most delicious option on the market. Since our launch in 2006, Veggie Grill has become the go-to destination for veggie-centric food and this partnership is a bold affirmation of Veggie Grill’s mission to bring innovative, craveable, affordable veggie-centric food to the U.S. This new burger blows away perceptions of what veggie food can be.”

Together, Beyond Meat and Veggie Grill are working to provide consumers an easy way to eat foods they love, while serving delicious options that are better for their health and the environment.

“Our goal is to bring The Beyond Burger—and the benefits of delicious, plant-based protein—to as many people as possible, and Veggie Grill is an ideal partner to expand that accessibility,” says Ethan Brown, founder and CEO of Beyond Meat. “Like Beyond Meat, Veggie Grill’s consumer base includes the large and growing market of flexitarian consumers who seek plant-based meats as a way to enjoy the traditional dishes they love without the downsides of animal protein.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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