Industry News | February 16, 2016

Venezuelan Dentist Becomes Healthy Concept Franchisee

image used with permission.

Kendall, Florida–area residents will soon have a healthy haven to escape from the mundane, traditional fast food, thanks to local entrepreneur Evellyn Morales. She is opening a new Froots location this February at 13909 SW 88th St in Miami.

The restaurant offers a variety of great tasting menu options that cater to a large, growing segment of the U.S. population that is more health conscious and aware of better eating habits. Its menu includes all-natural smoothies, energy shakes, fresh-squeezed juices, sandwiches, wraps, panini, salads, soups, and more.

“For most, everyday life is increasingly becoming busier and more chaotic, making it challenging to make the right diet choices, especially if you’re always on the go and eating away from home,” Morales says. “At Froots, customers can get the right fuel they need to get through the day and keep their commitment to staying healthy – without sacrificing any flavor. Plus, our menu is made-to-order so we can cater to many dietary or allergy restrictions.”

Morales’s new business is part of a national franchise system that has more than 30 locations nationwide as well as several international units. Originally from Venezuela, she has been visiting the Miami area for more than 20 years and noticed Froots on a recent visit. She knew it would be the perfect addition to the Kendall community and moved to the United States to open the restaurant. Morales is a dentist by trade and has owned a successful dental practice in Venezuela for more than five years.

Over the next two years, Froots expects to add 50 restaurants. Entrepreneurs appreciate that Froots meets two popular demands in the quick service industry by catering to consumers who are increasingly looking for healthier food choices and the booming juice and smoothie bar market. Currently worth $2 billion in the U.S and with a 2.9 percent increase in annual growth since 2010, the juice and smoothie bar offering has proven it’s more than just a fad. Additionally, as a relatively low investment for a restaurant franchise and the growth of the sector, Froots is an easy decision for potential investors.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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