Industry News | November 23, 2016

VERTS Makes its East Coast Debut with Boston Opening

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After 34 restaurant openings and $35 million in funding in only five years, leading fast-casual chain VERTS Mediterranean Grill touched down on the East Coast with its inaugural Boston restaurant opening. On November 4, VERTS opened its doors at 95 Summer Street—supporting VERTS' aggressive expansion plan to open 200 restaurants by 2020.

Driven by Millennial co-founders Michael Heyne and Dominik Stein, the Texas-based chain brings a new lunch option to Bostonians, including fresh and customizable Mediterranean food from chef-inspired pitas, salads and bowls. Scratch-made sauces and prepped toppings like pickled jalapenos and marinated olives add an extra boost of flavor to any option.

"Boston is a city rich with history as well as culinary acumen," says Dominik Stein, CFO and co-founder of VERTS. "It was an ideal location for our East Coast expansion and aligns with our passion towards evolving the fast-casual industry."

Serving Boston's Financial District and Downtown Crossing areas, the city's first VERTS restaurant offers takeout as well as a clean, modern aesthetic for a welcoming and comfortable dine-in environment.

"Our arrival in Boston is a significant milestone for us," says Michael Heyne, CEO and co-founder of VERTS. "This is our first restaurant out of Texas and we are thrilled to introduce our healthy, chef-driven Mediterranean menu to the city."

In celebration of the Boston opening, VERTS offered guests free entrées throughout the day. Guests who purchased additional sides, drinks or entrées on opening day benefitted a worthy Boston cause. As part of its commitment to serving the surrounding community, VERTS donated 100 percent of sales that day to the non-profit Building Impact.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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