Vicious Biscuit, the hottest fast-casual biscuit experience in the Southeast, is set to redefine the breakfast scene as it unleashes the next phase of its national franchise expansion strategy and heads west to Utah. The brand is thrilled to welcome its newest franchise partners, Andy Barron and Eric Price, to the breakfast rebellion with a newly signed five-unit franchise development agreement across the Beehive State, where residents will soon experience a taste of Vicious Biscuit’s over-the-top scratch-made biscuits, piled high with bold, chef-inspired ingredients and served with a generous side of Southern hospitality.
The team leading Vicious Biscuit’s foray into Utah brings a rich and diverse background in the business and culinary world. Their introduction to Vicious Biscuit began during a serendipitous visit to the brand’s Mount Pleasant restaurant in South Carolina. Impressed by the exceptional quality of food and the welcoming atmosphere, they knew they had found something special.
“The moment we stepped into Vicious Biscuit, we knew it was more than just a meal; it was an experience we had to bring to Utah,” says Barron. “The brand’s commitment to quality, coupled with a vibrant and welcoming environment, is outstanding. We’re thrilled to be at the forefront of Vicious Biscuit’s expansion to the West.”
Eric Price, a professionally trained chef with over two decades of culinary expertise, was equally impressed by the quality and presentation of Vicious Biscuit’s menu. “As a chef, I appreciate not only the taste but also the presentation of food. Vicious Biscuit excels in both, making every dish a feast for the senses.”
The team plans to open five new locations along the I-15 corridor, covering a significant stretch of Utah. This strategic move is set to introduce a fresh and dynamic dining option to various parts of the state, known for its chain-dominated restaurant market.
“We’re thrilled to announce our partnership with Andy and Eric to introduce Vicious Biscuit to Utah,” says George McLaughlin, co-founder of Vicious Biscuit. “Having been regular visitors to the Charleston area and patrons of Vicious Biscuit for several years, they consistently expressed interest in franchising. When we finally launched the program, reaching out to Andy and Eric was a natural choice. With their extensive experience and a shared passion and commitment to the brand, they are perfectly positioned as partners for our expansion. We are confident that Andy and Eric will bring our distinctive southern hospitality to Utah, creating a breakfast hotspot that the local community will embrace.”
