Industry News | July 29, 2013

Villa Sending One Lucky Fan to Italy

This summer, Villa Fresh Italian Kitchen is partnering for the first time with Ciao Italy & Carrani Tours to launch an integrated social experience—Passport to Italy. The user-friendly Facebook sweepstakes invites consumers to experience the wonders of Italian culture and enter for a chance to win a trip to Italy.


Now through September 15, Villa Fresh Italian Kitchen Facebook fans can enter the Passport to Italy Sweepstakes through a Facebook app on the company’s page for a chance to win an 8-day trip to Rome, Florence, and Venice, Italy. As a thank you for entering, all fans will receive a coupon from Villa Fresh Italian Kitchen’s partner, PepsiCo, for one free medium Pepsi drink at participating Villa Fresh Italian Kitchen locations nationwide.


Link to app:


To earn additional Passport to Italy entries, fans can invite friends and family on an interactive Italian gondola cruise. Fans can receive these extra entries by inviting an unlimited number of Facebook friends to come along for the ride until they fill their gondola with up to three friends to earn a maximum of three additional entries. To keep track of how many extra entries have been accumulated and friends that have accepted their invitation to join the gondola ride, fans can check their personal gondola—which pulls images from Facebook.

One lucky winner will win a memorable, 8-day trip to Italy, courtesy of Ciao Italy & Carrani Tours, to visit and tour Rome, Florence, and Venice. The grand prize package includes round-trip airfare, luxury ground transportation to and from the airport in the U.S. and Italy, daily breakfast, four dinners, a personal multilingual tour escort, and accommodations in 4-star hotels throughout the trip.

The sweepstakes is eligible to U.S. residents (excluding residents of Hawaii and Alaska) 18 years and older who ‘LIKE’ Villa Fresh Italian Kitchen on Facebook and enter to win through the Passport to Italy Facebook app by September 15. A grand prize winner will be chosen on September 30, 2013.


To enter the Passport to Italy sweepstakes and for official rules, visit:

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