Wingstop, Inc., the award-winning wing concept with more than 900 locations worldwide, is now offering voice-activated ordering with menu item customization through Amazon Alexa. Starting Tuesday, wing fans can now feed their craving for flavor by speaking simple command prompts that will activate Amazon’s cloud-based voice service, Alexa, to place a new order, re-order from favorite and recent orders, process payment and provide estimated pick-up times.
“Wingstop is digitally driven and the launch of voice-activated ordering is the next step in our commitment to providing the most convenient, engaging, and cutting edge brand experience for our fans,” says Stacy Peterson, CIO of Wingstop. “We are proud to be working with Amazon to enable Alexa ordering of Wingstop Combos, as well as re-orders and favorite orders, plus the ability to customize flavors, dips and sides – making ordering your favorite wings easier and more fun than ever before.”
Amazon Alexa users can activate a Wingstop order by using simple vocal prompts such as “Alexa, ask Wingstop to order wings”; “Alexa, ask Wingstop to order favorite”; or “Alexa, ask Wingstop to order an 8 piece classic wing combo with lemon pepper, fries and ranch.” To get started, Alexa users must enable the skill in the Alexa app and then link their Wingstop account. The entire ordering process can take place within the Wingstop skill for Alexa. Customers can also manage favorites, set order locations and save payment information for even easier ordering on their next go-round.
“Wingstop and Amazon are two brands that believe in leveraging technology to create powerful connections with their customers,” says Rob Pulciani, director, Amazon Alexa. “We’re thrilled to be working with Wingstop to launch the first full-menu voice-activated ordering functionality, allowing customers to avoid the line by ordering through Alexa.”
Voice ordering with Amazon Alexa is the latest extension of Wingstop’s preexisting digital ordering platforms. A digitally-driven, innovative restaurant brand, the Company debuted the industry’s first-ever multi-channel social ordering capabilities on Facebook Messenger and Twitter in June 2016 and was ranked the number one “Most Beloved” fast casual dining brand on social media (and second overall restaurant brand) in the United States by Netbase. The omni-channel text and voice conversational technology, powered by Conversable, Inc., allows customers to start an order, customize it, and enjoy easy check-out without ever leaving their preferred social media channel or Amazon Alexa device. Digital orders accounted for 19 percent of total orders for Wingstop, as of the end of the Company’s fiscal third quarter.