Voodoo Doughnut announced its first give-back campaign in 2020, partnering with the National Alliance to End Homelessness through the creation of the brand new Hi Tea Doughnut. The Hi Tea is a raised yeast doughnut topped with both Earl Grey and Hibiscus frosting; pairing well with a cup of hot tea, also available at Voodoo Doughnut locations.

A portion of proceeds from every Hi Tea Doughnut sold will go directly to National Alliance to End Homelessness, an organization whose sole focus is to end homelessness.  The Hi Tea will be sold at all seven Voodoo Doughnut locations across three states, including the new location in Buffalo Heights location in Houston, Texas that is set to open later this month. 

“We are grateful for Voodoo Doughnut’s creative and generous initiative to support the mission to end homelessness,” says Nan Roman, President & CEO of the National Alliance to End Homelessness. “We’re hopeful that it will help raise awareness among Voodoo Doughnut’s customers, and that we can all work together to be part of the solution to the problem.” Roman adds.

“Giving back to the communities we serve is core to Voodoo’s culture,” says Voodoo Doughnut CEO, Chris Schultz. “A community can’t thrive unless its residents are thriving and one should never suffer the hardships of homelessness. We hope that our giving campaign not only raises funds, but helps to destigmatize homelessness and create more awareness of the amazing resources and programs provided by National Alliance to End Homelessness.”  Schultz continued.  

During 2019, Voodoo Doughnut raised more than $25,000 for non-profit organizations through its quarterly give-back campaign. The company plans to open three to five additional stores in 2020, helping to increase both funds and awareness for Voodoo’s charitable partners.

Marketing & Promotions, News, Voodoo Doughnut