WaBa Grill Launches New Plant-Based Protein Option in Partnership with Nasoya Foods USA

    Industry News | May 26, 2021

    WaBa Grill, one of the nation’s leading healthy rice bowl chains, is excited to expand its menu of fresh and flavorful offerings with a new plant-based protein option in partnership with the nation’s #1 tofu brand, Nasoya Foods USA. The launch of Nasoya’s Plantspired Bulgogi, a Korean BBQ-inspired alternative to steak, at WaBa Grill marks the first time Nasoya has teamed up with a large restaurant chain. The Plantspired protein will be available this summer at all WaBa Grill locations and will power the healthy fast casual brand’s ongoing effort to expand its plant-based and dietary-specific menu offerings. 

    Nasoya is a household name amongst vegans, vegetarians and plant-based food lovers alike, and we’re proud to partner with this trusted brand to introduce an exciting new protein-packed meat alternative that checks every box when it comes to taste, quality and authenticity,” says Mark Finnegan, Chief Marketing & Information Officer at WaBa Grill. “Our guests count on WaBa Grill to provide fresh menu options that are as healthy as they are delicious and working with Nasoya allows us to deliver even more customization to WaBa fans with specific dietary preferences.”

    Asian-inspired in steak-like form, the new Plantspired product is a great source of protein, grilled perfectly to satisfy popular Korean BBQ cravings. Its tender and amazingly sweet and savory flavor takes plant-based eating to a whole new level. The new protein will be featured alongside WaBa Grill’s existing menu of better-for-you options like fresh, never frozen grilled chicken, marinated ribeye steak, wild-caught salmon, jumbo shrimp and organic tofu. Delicious on any bowl, plate or salad, guests can enjoy WaBa Grill’s Plantspired™ Steak beginning this summer at its nearly 200 locations throughout California and Arizona.

    “We were impressed by WaBa Grill’s commitment to meeting the dietary wants and needs of its guests, including those who enjoy vegan or vegetarian diets, and couldn’t think of a more perfect partner to add our plant-based, Asian-inspired products to their menu,” says Jonghee Park, Director of Plant-Based Protein Innovation for Nasoya Foods USA. With the successful launch of Plantspired™ in food service channels and retail grocery stores across the nation, Nasoya is expanding into QSR with its first-of-its-kind product in all WaBa Grill locations. “At Nasoya, we’ve always strived to be at the forefront of culinary innovation. As the demand for plant-based eating continues to rise, we’re confident that this will be just the start of a long-lasting partnership with the brand.” 

    News and information presented in this release has not been corroborated by WTWH Media LLC.