"We wanted to make sure credit cards were here to stay before we started accepting them," jokes Walt Ehmer, Waffle House vice president and the "Walt" of Walt's Soup. "Seriously, we listen to our customers to find ways to enhance their Waffle House experience, and accepting credit cards was the biggest suggestion we heard."
Since opening the first restaurant in Avondale Estates, Georgia, in 1955, Waffle House company restaurants have been cash only. Through the years some restaurants experimented with ATMs, but, in the end, the company decided accepting credit cards was the best solution.
"With many in our society not carrying cash, this gives them the convenience of eating with us and then using their credit cards," says Ehmer.
Ehmer expects many of the Waffle House franchise owners to start accepting credit cards as well.