Wahlburgers, the better burger restaurant founded by Executive Chef Paul Wahlberg with brothers Mark and Donnie, announced a strategic partnership with major Midwest supermarket chain Hy-Vee, Inc. The chain plans to build, own, and operate 26 Wahlburgers restaurants— nearly doubling the brand’s current locations. Hy-Vee will also add select Wahlburgers menu items in all Market Grille restaurants.
“I would personally like to welcome Hy-Vee to the Wahlburgers family,” says Paul Wahlberg, chef and co-founder of Wahlburgers. “It’s a great honor to be able to partner up with a company that has a long and successful history in the two areas that are very important to Wahlburgers, quality and customer service.”
Currently, Wahlburgers operates 17 locations in nine states and Canada. Hy-Vee will build, own and operate 26 Wahlburgers in seven Midwestern states, becoming the brand’s largest single franchisee. In addition, all 84 Hy-Vee Market Grille restaurants will offer Wahlburgers-branded menu items. Wahlburgers will complement Hy-Vee’s Market Grille restaurants, and tie into to the brand’s commitment to providing culinary expertise and experiences.
“There is a changing landscape in the retail industry,” Edeker says. “Hy-Vee has a responsibility to our customers, employees and communities to look for new ways to strengthen our company. With this type of progressive action, Hy-Vee is well positioned for future growth.”
The first Hy-Vee-owned Wahlburgers will be located in West Des Moines, Iowa, and open in mid-2018.
“Hy-Vee has been a great partner for us with our Performance Inspired Nutrition line. Their commitment to quality and innovation shows in everything they do,” says Mark Wahlberg, actor, producer and co-founder of Wahlburgers. “I can't think of a better fit for Wahlburgers to introduce our family's hospitality to the Midwest."