Industry News | August 31, 2017

Wahlburgers Partners with Supermarket Chain Hy-Vee

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Wahlburgers, the better burger restaurant founded by Executive Chef Paul Wahlberg with brothers Mark and Donnie, announced a strategic partnership with major Midwest supermarket chain Hy-Vee, Inc. The chain plans to build, own, and operate 26 Wahlburgers restaurants— nearly doubling the brand’s current locations. Hy-Vee will also add select Wahlburgers menu items in all Market Grille restaurants.

“I would personally like to welcome Hy-Vee to the Wahlburgers family,” says Paul Wahlberg, chef and co-founder of Wahlburgers. “It’s a great honor to be able to partner up with a company that has a long and successful history in the two areas that are very important to Wahlburgers, quality and customer service.”

Currently, Wahlburgers operates 17 locations in nine states and Canada. Hy-Vee will build, own and operate 26 Wahlburgers in seven Midwestern states, becoming the brand’s largest single franchisee. In addition, all 84 Hy-Vee Market Grille restaurants will offer Wahlburgers-branded menu items. Wahlburgers will complement Hy-Vee’s Market Grille restaurants, and tie into to the brand’s commitment to providing culinary expertise and experiences.

“There is a changing landscape in the retail industry,” Edeker says. “Hy-Vee has a responsibility to our customers, employees and communities to look for new ways to strengthen our company. With this type of progressive action, Hy-Vee is well positioned for future growth.”

The first Hy-Vee-owned Wahlburgers will be located in West Des Moines, Iowa, and open in mid-2018.

“Hy-Vee has been a great partner for us with our Performance Inspired Nutrition line. Their commitment to quality and innovation shows in everything they do,” says Mark Wahlberg, actor, producer and co-founder of Wahlburgers. “I can't think of a better fit for Wahlburgers to introduce our family's hospitality to the Midwest."

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.