Checkers Drive-In Restaurants, Inc. today announced that Checkers/Rally's Famous Fries will be available on hundreds of Wal-Mart store shelves in early September in the brand's major markets. The company anticipates that the new offering will grow both its revenue stream and its brand awareness among consumers.
"Checkers/Rally's Famous Fries have long been a customer favorite at our restaurants nationwide, and they have tremendous potential as a frozen product in the retail channel," says Keith Sirois, president and CEO. "This product means a new strategic venture for the company that will create new revenue opportunities for our chain and drive brand awareness at a new consumer touch point."
"We believe that our frozen fries will complement our existing restaurant business by giving consumers a new occasion to try our fries and experience our brand," adds Sirois. "Our double drive-thru restaurants have always offered our seasoned fries to people on the go. Now, our fries will also be available for people to enjoy when they are relaxing at home."
Checkers/Rally's Famous Fries are crispy french fried seasoned potatoes that are Trans Fat free when oven baked at home. Each 28-ounce bag holds approximately 11 servings. Following its initial launch at Wal-Mart locations, Checkers is expected to expand distribution to other retail partners.