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Shoppers looking to experience the future of quick service won't have to squint reading old food truck menu boards any longer. WAND Corporation, a developer of restaurant technologies, took on a challenge that recently won them gold at the 2014 Digital Signage Expo.
What attracted the judges was distinctive content for Juicys, a provider of outdoor dining concessions, which was deployed in a mobile food truck. Because food trucks need to satisfy customers in different environments, the use of a content library is mandatory for success, making the use of traditional menu boards a problem to resolve. The solution for Juicys' truck was a WAND Mini Controller, which allowed operators to engage customers and draw foot traffic with an easy to use cloud-based library of WAND content.
"It really brought that 'wow' factor I was looking for," says Brett Enright, Juicys' owner. Currently, Juicys is one of the first food trucks to benefit from using digital menu boards.
Food trucks are an ever growing trend in the quick service industry. Their specialty offerings and innovative method of delivery attract many shoppers looking for a quick meal. WAND was happy to promote the success of such an innovative brand and to receive recognition for its effort from the DSE.
"These road warriors are part of the move toward digital signage," says Dave Perrill, president of WAND. "Sales success truly rests with serving the right content to the right audience at the right time. That's what digital is all about."