Industry News | March 1, 2011

Want to Find a Freestyle? There’s An App for That

image used with permission.

Taking part in an innovative beverage experience just got easier for Coca-Cola Freestyle fans thanks to a new mobile app that allows guests to find the nearest Coca-Cola Freestyle dispenser and interact with more than 100 Coca-Cola brands. PUSH! + Play is available free in the iTunes App Store for anyone looking to experience the Coca-Cola Freestyle.

Part of the fun is PUSH! +Play’s interactive memory game, which asks players to watch and repeat patterns. Each Coca-Cola Freestyle brand has its own level and leader board that displays the fastest player’s times. Players can then share their scores via Facebook and Twitter and invite friends to play against them.

Beyond Coca-Cola Freestyle PUSH! + Play’s fun and engaging game, there are real benefits for operators, too. Not only does the app act as a Coca-Cola Freestyle locator, it also teaches guests how to interact with the machine—well before they make it inside a restaurant. As they play the memory game, guests are familiarized with Coca-Cola Freestyle’s menu screen, functionality, and brand options.

“More than 20,000 people engage with Coca-Cola Freestyle on Facebook. Our goal is to give those fans another way to interact with the machine and drive guest counts for our Coca-Cola Freestyle operator partners,” says Gene Farrell, vice president of Coca-Cola Freestyle, Coca-Cola Refreshments USA. “This app allows us to accomplish both.”

Coca-Cola Refreshments worked with its mobile agency T3 to develop PUSH! + Play.

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