Industry News | October 1, 2010

Want to Know the Rewards, Rules, and Risks of Mobile Marketing?

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Street Savings, a provider of mobile marketing solutions, announced that Pal Flagg, chief operating officer for the company, will be speaking on “Mobile Marketing: Rewards, Rules, & Risks” during the Field Guide Seminar at the Western States Acquirers’ Association (WSAA) Conference being held October 13–14 in San Diego. In his speech, the Street Savings COO will address the timely topic of short code shutdowns, explaining industry rules and the risks of noncompliance to Independent Sales Organizations (ISOs), sales agents, and small- to medium-sized businesses. Session attendees will receive a white paper on the topic.

“The growth of mobile is explosive and the benefits can be big for merchants and ISOs. What many people don’t know, however, is that there are rules about how these programs are run and significant risks for noncompliance,” Flagg says. “Representing or reselling a certified mobile marketing program is key for success.”

“In the ever-changing arena of merchant acquisition and retention, mobile marketing is a ‘value-add’ product that offers a clear path to additional revenue for ISOs,” says Mark Dunn, host of the Field Guide Seminar Series at the conference. “Street Savings’ products integrate with the broadest number of payment terminals in the industry, so agents have an easy solution their customers can get started with right away.”

The focus of the Field Guide Seminar is to provide education on the latest issues for sales agents in the electronic payments industry.

The theme of this year’s WSAA conference is "Catch the New Wave of Opportunities" and it will cover the newest developments, sales opportunities, and products in the merchant bankcard industry.

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