Wayback Burgers celebrated the first day of summer 2019 with the chain’s annual “Free Shake Day” promotion. On the summer solstice (Friday, June 21), all participating Wayback Burgers locations handed out one free 12 oz Black and White Milkshake per guest. Wayback Burgers locations from coast to coast gave away more than 28,000 shakes on “Free Shake Day,” setting the record for the biggest top-line sales day for the system thus far in 2019. The sales represented a 6.8 percent increase compared to the second-biggest sales day.
“Our annual ‘Free Shake Day’ promotion is one of our favorite days of the year. It’s all about reminding our guests of the old-fashioned burger joint they remember, filled with classic shakes, tasty burgers and great memories shared with friends and family,” says Wayback Burgers CEO John Eucalitto. “As the numbers show, this is a beloved, nationwide tradition, and we are already looking forward to next year’s promotion.”
All participating Wayback Burgers franchises loaded up on 50 times the required supply of milkshake ingredients for “Free Shake Day.” It took more than 2,608 gallons of ice cream, 154 gallons of Hershey’s Chocolate syrup, 80 gallons of Monin French Vanilla syrup, and 848 gallons of whole milk to make the 28,000 Black and White Shakes.
“In today’s digitally-driven world, it’s important that an in-store campaign is supported by a strategic public relations, digital marketing and social media strategy,” says Wayback Burgers President Patrick Conlin. “Our ‘Free Shake Day’ has been a staple at Wayback, and we’re proud of how much it has grown in recent years due to our strategic approach. We look forward to shattering even more records next year!”
Founded in 1991 in Delaware, Wayback Burgers operates in 30 states with over 160 locations nationally and internationally in Brunei, Sudan, Morocco, Saudi Arabia, Kuwait, Pakistan, Manitoba, Canada, and the Netherlands.