Wayback Burgers Focusing on Flexibility with New Menu

    Industry News | March 23, 2018

    Wayback Burgers, America’s Favorite Hometown Burger Joint and one of the nation’s fastest growing burger franchises, is revealing a sleek, new menu board.

    Starting in early March, Wayback Burgers guests will be greeted with a new menu board. The “Signature Burger” panel will feature four of the restaurant’s top selling burgers. Guests will also find a dedicated panel for “Chicken & More.” Options on that panel include the new & improved Buffalo Chicken sandwich, hand-breaded and tossed Frank’s RedHot Sauce. Also, due to popular demand, Wayback Burgers has made the “Cheesesteak” a permanent fixture on the menu.

    Plus, the “Craft Your Own” section is tailored for guests who prefer customization. The four-step process allows guests to 1) Choose their Protein, 2) Get Cheesy, 3) Top it off with Traditional and Premium Toppings and, 4) Get Saucy.

    Wayback Burgers’ President John Eucalitto, says the menu may be revamped, but the recipes for the delicious burgers, fries and shakes guests love remain unchanged.

    “We wanted to design a visually appealing menu board that suited the delicious burgers, fries, hot dogs, chicken sandwiches, veggie burgers, salads and shakes that attract guests to our restaurants,” says Eucalitto. “Simple, yet effective, is a theme here at Wayback Burgers, from our old-fashion burgers and hand-cut fries, to our hand-dipped milkshakes and now our new and improved hand-breaded Buffalo Chicken Sandwich. This new menu board makes ordering easier and allows families to spend more time enjoying a quality meal together.”

    The simplification process also includes Wayback Burgers’ “Milkshakes” offerings with a 16oz. one-size-fits-all milkshake (with whipped cream, of course!). Furthermore, sides have their own dedicated “On the Side” section, while another section features salads, drinks, and the popular kids’ menu.

    With the rollout of the new menu board, Wayback Burgers is proud to introduce the “Pick a Pair” options. Guests can pair their burgers, chicken sandwiches, or other menu choice with chips and a drink, regular size fries and a drink, full size fries and a drink or onion rings. On top of that, guests now have the option to upgrade their drink to a hand-dipped milkshake.

    “We, more than most, appreciate tradition and nostalgia, but there are times when change is necessary to improve, and the new menu is one of those cases,” says Patrick Conlin, Wayback Burgers’ Senior Vice President. “Our guests requested greater flexibility to customize their favorite menu options and the changes to our menu board are a direct response to their desires. We managed to expand the menu while making ordering a meal easier now than ever before.”

    Wayback Burgers currently operates in 28 states with over 152 locations nationally and internationally in Argentina, Brunei, Sudan, Morocco, Saudi Arabia and Malaysia. Through its executed master franchise agreements, Wayback Burgers plans to open in 37 provinces/countries in the Middle East, Northern Africa, South Africa, Argentina, Pakistan, Brunei, Bangladesh; Alberta, Ontario, Manitoba and Saskatchewan, Canada; and the Netherlands, with pending letters of intent sent out to Ireland, Western Germany and the UK.

    News and information presented in this release has not been corroborated by WTWH Media LLC.