Industry News | January 16, 2017

Wayback Burgers Gets Some Inspiration from Philly in LTO

A meat and cheese favorite is about to land at Wayback Burgers—but this time in the form of a classic Philly Cheesesteak. The company announced the introduction of its new Philly Cheesesteak—sliced and seasoned steak topped with melted American cheese and grilled onions on a sub roll—at participating Wayback Burgers restaurants nationwide, available for a limited time from January 16 to April 16.

Wayback Burgers is also introducing Old Bay House-Made Chips, its mainstay crunchy chips dusted with the Chesapeake Bay area’s cult classic Old Bay seasoning, and Stubborn Soda Classic Root Beer or Black Cherry flavors, crafted soda made with Fair Trade Certified Cane Sugar and stevia, and without high fructose corn syrup, artificial sweeteners, and azo dyes. Guests are encouraged to share snaps of their Philly Cheesesteak, Old Bay House-Made Chips, and Stubborn Soda on Snapchat and use the hashtag #SteakFace on Twitter, Instagram, or Facebook.

“The Philly Cheesesteak is an American favorite, just like our much-loved offering of burgers, fries, and shakes,” says John Eucalitto, president of Wayback Burgers. “We are excited to bring this piece of Americana to Wayback Burgers restaurants nationwide, along with our Old Bay House-Made Chips and Stubborn Soda. We think guests are going to love it.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.