Industry News | February 28, 2017

Wayback Burgers Introduces Cod Fish Sandwich, Platters

America’s hometown burger joint is turning its focus from the turf to the surf, putting its own spin on classic fish n’ chips with the introduction of its WB Cod Platters, available at participating Wayback Burgers restaurants nationwide for a limited time from March 1—April 23. Wayback Burgers’ fresh fish dishes include the WB Cod Sandwich platter—a crispy, battered 100 percent Icelandic flaky cod fillet, topped with lettuce and house-made tartar sauce on a toasted bun—and Cod Fillet platter – two fresh, battered cod fillets with tartar sauce for dipping—both served with a side of coleslaw and fries. The limited-time-only platters join the existing WB Cod Sandwich, which is available a la carte year-round.

To assist those looking for alternatives to meat on Ash Wednesday and Good Friday, guests can reel in a great catch: a buy one, get one free WB Cod Sandwich special will be offered on Wednesday, March 1 and Friday, April 14. For guests looking for a wee bit of Irish luck, Wayback Burgers is going green in honor or St. Patrick’s Day, with its Clover Sauce: green tartar sauce atop its WB Cod Sandwich or on the side of its Cod Fillet platter, available upon request on Friday, March 17. Guests are encouraged to share snaps of their WB Cod Platters on Snapchat and use the hashtag #WaybackBurgers on Twitter, Instagram or Facebook.

“Our WB Cod Platters give us the opportunity to introduce fresh menu items to the mix while accommodating guests who are looking for alternative options to meat during this time of year,” said John Eucalitto, president of Wayback Burgers. “While the WB Cod Sandwich is offered year-round, the platters are only available for a limited time, so we invite guests to catch these specials while they can.”

Wayback Burgers offers delicious, cooked-to-order burgers, available as a single, classic double, triple and triple triple (nine) patty, and rich, thick milkshakes made the old-fashioned way, using only fresh milk and hand-dipped ice cream, served in an environment that hearkens back to a simpler place and time—when “customer service” meant something and everyone felt the warmth of the community. Going “way” beyond the burger, Wayback Burgers offers crispy and grilled chicken sandwiches, veggie burgers, turkey burgers, fresh salads and delicious sides, including fries, onion rings and House-Made Chips.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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