Industry News | March 24, 2016

Wayback Burgers Offers First-Ever Value Deal

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Wayback Burgers, serving delicious, fresh, never-frozen burgers and hand-dipped milkshakes amidst an atmosphere reminiscent of a hometown burger joint, announced the addition of its $4 BBQ Bunch, featuring a BBQ Crunch Burger and BBQ House-Made Chips. The $4 BBQ Bunch marks the fast-casual restaurant concept’s first-ever value offer, and will be available at all Wayback Burgers locations nationwide from April 1 to 30. In addition, Wayback Burgers is introducing its new Dole Premium Lemonade, the perfect pairing to quench guests’ thirst. The lemonade is a permanent addition to menuboards, but will be available for a special price of 99 cents through April 30.

Wayback Burgers’ BBQ Crunch Burger features a fresh all-beef patty topped with American cheese, House-Made Chips, and BBQ sauce, and is served with a side of BBQ House-Made Chips for extra crunch. The $4 BBQ Bunch expands Wayback Burgers’ lineup of delicious menu items—typically offered a la carte—to appeal to more cost-conscious guests, providing its premium products at a value price point. By comparison, a typical single burger and House-Made Chips from Wayback Burgers would cost an average of $6.98.

“At Wayback Burgers, we want everyone to have the opportunity to enjoy our fresh, juicy burgers and delicious sides,” says John Eucalitto, president of Wayback Burgers. “The $4 BBQ Bunch allows our guests to bite into a more wallet-friendly option while still delivering a great tasting, top quality burger packed with flavor, and with the popularity of barbecue food booming across the country, coupled with the fact that outdoor grilling season is right around the corner, these new menu items are a natural fit to meet rising demand for barbecue flavored dishes. We’re excited to offer this to our guests nationwide.”

Wayback Burgers is about serving delicious, fresh burgers and hand-dipped milkshakes amidst an atmosphere that hearkens back to a simpler place and time—a time when “customer service” meant something, and everyone felt the warmth of the community. Wayback Burgers offers burgers made from 100 percent fresh, never-frozen ground beef, cooked to order, available as a single, classic double, triple, and triple triple (nine) patty, and rich, thick milkshakes made the old-fashioned way by hand, using only fresh milk and hand-dipped ice cream. Going “way” beyond the burger, Wayback Burgers also offers crispy and grilled chicken sandwiches, veggie burgers, turkey burgers, fresh salads, and delicious sides including fries, onion rings, home-style chili and House-Made Chips.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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