Wayback Burgers Signs Master Franchise Deal in Asia

    Industry News | October 26, 2015

    Wayback Burgers, the rapidly growing fast-casual brand famous for its fresh, never-frozen burgers, and hand-dipped milkshakes, announced it has inked a master franchise partnership with Brunei-based JonRidge(B) Sdn Bhd, bringing America’s hometown burger joint to Southeast Asia.

    As part of the partnership, JonRidge(B) Sdn Bhd will open a minimum of six Wayback Burgers restaurants in Brunei, with the potential for additional locations within the country and neighboring territories throughout Southeast Asia. Beginning as a single burger restaurant in 1991 in Newark, Delaware, Wayback Burgers has experienced rapid growth due to strong and growing demand for the brand domestically and around the world. Wayback Burgers currently has more than 125 locations slated to be open by the end of 2015 with another 350 stores in development worldwide.

    “We are pleased to announce that Wayback Burgers is heading to Brunei,” says John Carter, founder and CEO of Wayback Burgers. “With steady debt-free growth, locations in 22 states, new locations opening at a rate of two per month, and our strong 32 country international development schedule, Wayback Burgers has solidified itself as a formidable player in the better-burger category in the United States and abroad.  We look forward to bringing Wayback Burgers’ piece of Americana to Southeast Asia though our partnership with John Burgos and his exceptional team.”

    “We are pleased to announce this exciting new partnership with Wayback Burgers—making us the first to bring its delicious burgers and hand-dipped milkshakes to Brunei and its neighboring territories,” says John Burgos, founder and managing director of JonRidge(B) Sdn Bhd. “In 2014, our company was searching for a partnership with an American-based brand in the better burger category that served great food and possessed solid growth potential. After meeting with the Wayback Burgers team, it was clear that we found exactly what we were looking for. We look forward to introducing Wayback Burgers to Southeast Asia.”

    Wayback Burgers is about serving delicious, fresh, handmade burgers and hand-dipped milkshakes amidst an atmosphere that hearkens back to a simpler place and time—a time when “customer service” meant something, and everyone felt the warmth of the community.  Wayback Burgers offers burgers made from 100 percent fresh, never-frozen ground beef, cooked to order, available as a single, classic double, triple, and triple triple (nine) patty, and rich, thick milkshakes made the old-fashioned way by hand, using only fresh milk and hand-dipped ice cream.

    Going “way” beyond the burger, Wayback Burgers also offers crispy and grilled chicken sandwiches, veggie burgers, turkey burgers, fresh salads, and delicious sides including fries, onion rings, home-style chili and house-made chips, as well as its famous Burger and Milkshake of the Month.

    News and information presented in this release has not been corroborated by WTWH Media LLC.