Industry News | September 21, 2009

Web Site Helps 'Lonely' Proteins

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Grilled & Lonely, a new Web site for Bush Brothers, creators of Bush’s Best Baked Beans, was launched as a way for “centers to find their true sidemates.”

Grilled & Lonely lets foodservice operators search for recipe ideas to accompany grilled proteins according to compatibility factors like “snuggling,” “commitment,” or a “fresh start.” There is also a “speed date” function with instant random pairings, and a section of success stories called “happily menued after.”

Grilling recommendations can also be solicited on Twitter from “Mr. Lonely Grill” (@mr_lonely_grill), who offers entertaining responses like “don’t blame the potato” and “all steaks fall for asparagus at some point.”

The site was created for Bush Brothers by Marlin and the Alchemedia Project, both based in Springfield, Missouri.