Find your best angle because the selfie has been given a larger purpose. Now, selfie takers can unlock an exclusive Snapchat filter at Wendy’s to support children in foster care. This program is part of Wendy’s continued support of the Dave Thomas Foundation for Adoption (DTFA) in its mission to find forever homes for children in foster care.
Wendy’s customers who purchase a beverage will find an exclusive Snapcode on their drink cups, which can be scanned to unlock a custom Snapchat filter to enhance the moment. Then they can use the special filter to send that photo or video to a friend or post it to their Snapchat Story. Thanks to contributions from Wendy’s partners at Coca-Cola and Dr. Pepper, each snap shared will translate into a $5 donation to the DTFA up to $500,000. By using this Snapcode, customers are not only posting a fun moment, but also spreading awareness around the needs of children in foster care.
Raising awareness for this cause is part of Wendy’s deeply rooted commitment to family. This partnership with Snapchat, Coca-Cola and Dr. Pepper, is one of the many initiatives that Wendy’s supports to live out this commitment and place children into loving and permanent homes.