Wendy’s announced the launch of its second annual National Frosty Key Tag Program. For $1, Wendy’s customers can buy a Frosty Key Tag that gets them a free Jr. Frosty with every purchase during 2015, while supplies last. Ninety cents from every dollar will go to help find families for children in foster care through the Dave Thomas Foundation for Adoption.
Last year’s Frosty Key Tag Program raised more than $2.9 million and kicked off afour-part national cause marketing effort for the Dave Thomas Foundation for Adoption (DTFA). Started by Wendy’s Founder Dave Thomas, who was adopted, the DTFA works in communities across the U.S. and Canada to help dramatically increase the number of adoptions for children in foster care.
“At Wendy’s, we believe that every child deserves a family and have worked tirelessly to help children find loving homes,” says Liz Geraghty, Wendy’s vice president of marketing. “Right now, there are more than 100,000 children in foster care in the United States waiting to be adopted. The Frosty Key Tag Program gives our customers a chance to impact the lives of these children in their own communities, while enjoying Frosty treats all year long.”
The DTFA believes that every child should feel safe, cared for, and loved. Community support through programs like the Frosty Key Tag Program has enabled Wendy’s and the DTFA to help more than 4,570 children in foster care find homes. Doing good never tasted so good.