Wendy’s is continuing to prove it has its fans’ backs once again with the launch of its first tabletop Role-Playing Game (RPG): Feast of Legends.

Gaming culture is on the rise, becoming more mainstream in recent years, making it the cool thing to do within a coveted community of individuals. There are 4.7 million RPG fans across the US and 13.8 worldwide. With the rise of gaming and RPG fans, Wendy’s is bringing its own creative spin to RPGs, featuring an immersive fantasy campaign to support its never-ending fight against frozen beef, whether it’s in the real world or the fantasy world of Beef’s Keep.

Feast of Legends launched Thursday at New York Comic Con in partnership with Fandom and Critical Role, featuring a panel of gaming enthusiasts.