Yext, Inc., a leader in Digital Knowledge Management (DKM), announced that it has been selected by Wendy’s to give the company control of the information available about Wendy’s across the web.

Wendy’s will use the Yext Knowledge Engine to manage information such as restaurant location, menu items, nutritional information, hours of operation, and more for 6,000 restaurants in the U.S. and Canada, leveraging Yext Pages, Yext Listings, and Yext’s restaurant-specific offering, Yext for Food.

“We are constantly innovating to provide the best possible service to our customers, and that includes providing a great brand experience before they even walk through our doors,” says Jason Seeley, senior director of customer activation for Wendy’s. “We’re investing in best-in-class technology across the board, and chose Yext for Digital Knowledge Management to provide the best possible brand information throughout the digital world.”

“Wendy’s has long invested in new technology to reach customers everywhere they are. As AI-powered services change the way we search for businesses every day, this is only becoming more important,” says Wendi Sturgis, Chief Customer Officer of Yext. “We’re thrilled to work with Wendy’s to put them in control of their brand information across the search engines, voice assistants, maps, and apps their customers use to find them.”

With Yext, Wendy’s has gained better control over brand information, as well as comprehensive performance analytics, regardless of where customers might interact with the Wendy’s brand online, from search engines like Google and voice assistants like Siri, to Wendy’s own local restaurant pages. Wendy’s will use Yext Pages to drive delivery orders, app downloads, and convert high-intent customers. In addition, Wendy’s will be able to easily update menu data across geographies and services from one central platform, the Yext Knowledge Engine.