Today, Wendy’s is bringing in a secret weapon off the bench that will transform the look of its team, giving its game a solid one-two punch on the offensive side of the meal. The brand introduced the new player in the fan-favorite 4 for $4 Meal: the Crispy Chicken BLT. 

“When Wendy’s introduced the 4 for $4 Meal, people told us it was the ‘best invention since the sun.’ That’s hard to beat, but that’s exactly what we’ve done with the addition of the Crispy Chicken BLT to our 4 for $4 lineup,” says Kurt Kane, Wendy’s chief marketing and concept officer.

With the new addition, Wendy’s fans now have a choice between the Jr. Bacon Cheeseburger and the Crispy Chicken BLT. Both are offered with fan favorites chicken nuggets, fries, and a drink for $4.

Wendy’s Crispy Chicken BLT is made with an all-white meat crispy chicken patty topped with two strips of freshly cooked Applewood smoked bacon, a slice of American cheese, mayo, a leaf of lettuce, and a slice of tomato. 

The Jr. Bacon Cheeseburger, is made with fresh, never-frozen beef and is topped with thick-cut Applewood smoked bacon, fresh lettuce, a slice of tomato, and American cheese.

Wendy’s 4 for $4 is supported by a robust integrated marketing program that launches today, including:

·      A surround sound advertising approach that capitalizes on the buzz around fandom moments for big games. Additionally, a new advertising spot will air during primetime broadcast programming on more than 35 different English and Spanish language networks.

·      An online news station, called 444 News, reporting on anything and everything related to the 4 for $4 deal, no matter how ridiculous or tenuously connected. The news segments feature humorous and self-referential news stories and callouts to ongoing social media conversations.

·      A partnership with The Coca-Cola Company involving on-campus activations at 50 college campuses across the country where students can join in on the celebration of the addition of Crispy Chicken BLT to 4 for $4.

The 4 for $4 Meal, which launched in October of last year, has proved successful and helped grow Wendy’s sales over the fourth quarter of 2015.