Wendy’s kicks off National Hamburger Month with the introduction of the Bourbon Bacon Cheeseburger—a new addition to the Made to Crave sandwich lineup that brings the bold flavor burger lovers deserve

“Wendy’s is the home of the No. 1 bacon cheeseburger for a reason: our beef is always fresh, never frozen and our Applewood smoked bacon is cooked in an oven daily to bring the Wendy’s signature quality and flavor that we feel is a cut above the competition,” says John Li, Vice president of Culinary Innovation for The Wendy’s Company. “For our Bourbon Bacon Cheeseburger, our culinary innovation team created a custom sweet but savory Bourbon Bacon sauce to compliment the American cheese, crispy bacon, crunchy onions and premium toasted bun to bring a delicious, uniquely-Wendy’s flavor profile in every bite.”

“Following the success of our Pretzel Bacon Pub Cheeseburger and Jalapeno Popper Chicken Sandwiches on the Made to Crave platform, we wanted to go back to our roots and give our fans more of what they’re always craving: a quality, juicy bacon cheeseburger,” adds Carl Loredo, Chief Marketing Officer for The Wendy’s Company. “Wendy’s is always looking ahead to the next big thing and this burger pays homage to two classic American icons—cheeseburgers and bourbon.”

Wendy’s fans don’t have to wait to sink their teeth into the Bourbon Bacon Cheeseburger. Starting May 6 through May 9, snag a free cheeseburger through Postmates with a minimum Wendy’s purchase of $15 by using code BOURBON (while supplies last.)

Curious to taste what the buzz is all about? Purchase the new Bourbon Bacon Cheeseburger for $5.39 via Wendy’s drive-thru, contactless pickup via mobile order or through delivery with Postmates, DoorDash, Grubhub and Uber Eats. And don’t forget, when you order via Wendy’s app, Wendy’s website or at a restaurant you’ll earn points towards free food with Wendy’s Rewards.

Fast Food, Menu Innovations, News, Wendy's