With the purchase of any Wendy's medium- and large-sized combo meal through December, consumers will receive a code to redeem at Wendys.com for a song download of their choice. Consumers will also be able to enter the "Combo Up to Download" sweepstakes for a chance to win a 50-song download bundle from Rhapsody or one of 100 SanDisk Sansa e280R Rhapsody portable mp3 players.
"Rhapsody is all about feeding consumers' passion for music," says Michael Bloom, head of Rhapsody. "Wendy's new giveaway lets customers enjoy their favorite food and music, and introduces them to Rhapsody all at once."
The Wendy's/Rhapsody promotion is the latest in a series of marketing efforts for Rhapsody that began earlier this year with MTV's Video Music Awards and VH1's Hip Hop Honors and will continue throughout the year. "We're focused on connecting with more consumers on more occasions through the things they feel passionate about. Certainly, music is one of them," says Ian Rowden, chief marketing officer. "Wendy's and Rhapsody make the perfect combo." The Wendy's download giveaway site also features integrated instant playback of songs from all of today's top artists in Rhapsody and a specially programmed Wendy's Radio stream.
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