On Tuesday, Wendy’s announced the national launch of “Wendy’s Rewards” loyalty program, allowing customers the opportunity to earn points to unlock rewards for their favorite menu items.

To kick off Wendy’s Rewards, fans can get double points on their first order for a limited time. Scoring free Wendy’s is easy with Wendy’s Rewards. Simply make a purchase at Wendy’s to earn points and keep track of them in Wendy’s mobile app. Customers can earn points on nearly every way they get Wendy’s, whether its placed via mobile order or by scanning their app at the pick-up window.

“Wendy’s has some of the most loyal customers around, and we’re thrilled to launch a program that rewards them for their excellent taste in craveable, high-quality food,” says Carl Loredo chief marketing officer for The Wendy’s Company. “What better way to reward them than with icons like Spicy Nuggs, Baconator, Frosty-ccino, Honey Butter Chicken Biscuit, and so much more.”

Wendy’s fans will earn 10 points for every $1 spent on food, with opportunities to earn bonus points on certain items from time to time. Mobile orders for pickup using the Wendy’s app will automatically have Rewards points added to the customer’s account.

If placing an order at the counter or in the drive-thru, customers will scan their in-app QR code to secure their Rewards points.

Customers will still be able to utilize the popular offers that exist within the Wendy’s app and will earn points based on the total value they pay (before taxes) after their selected iffer is applied. 

Fast Food, News, Wendy's