Since July, millions of Americans have ordered Wendy’s Pretzel Bacon Cheeseburger. Now Wendy's is further fueling the nation's pretzel craze by offering the answer to every chicken lover's desire: Pretzel Pub Chicken, a hearty pub-inspired chicken sandwich served on the signature artisan pretzel bun.
"Chicken sandwich lovers told us at the front counter, the drive thru, and especially in 140 character tweets why they deserved the pretzel treatment—and we're responding in a big way," says Liz Geraghty, Wendy's vice president of brand marketing. "If your neighborhood upscale pub teamed up with Wendy's to create a chicken sandwich, the Pretzel Pub Chicken would be it."
The pub-style sandwich features:
The Pretzel Pub Chicken is another component of Wendy's ongoing brand transformation efforts, which also includes menu innovations; the re-imaging of restaurants with a bold, contemporary look; an updated Wendy's logo; new crew uniforms; consumer-preferred menuboards and packaging; and a completely overhauled Wendys.com.
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