Wendy’s is offering fans a fresh perspective on its salad ingredients in a new video series. The first video takes you beyond the bowl and behind the scenes when it follows a head of romaine lettuce from the field to preparation in restaurant.

Consumers want to understand where their food comes from now more than ever and when it comes to salads, there’s a big difference between fresh-made and freshly assembled.

Building on Wendy’s founder Dave Thomas’ promise that “Quality is our Recipe,” Wendy’s delivers fresh, quality ingredients in each of its premium salads.

“Our kitchens are stocked throughout the week with fresh produce so we can provide consumers farm-fresh flavor every day,” says Brandon Solano, Wendy’s chief marketing officer. “While others may use bagged lettuce and factory-cooked bacon and chicken, we don’t cut corners. We have the culinary credentials to deliver on fresh.”

Wendy’s delivers fresh shipments of produce to each restaurant throughout the week to ensure that we are serving our customers fresh ingredients. In each Wendy’s restaurant, crewmembers chop fresh iceberg and romaine lettuce, cucumbers, red peppers, and tomatoes every day. The commitment to quality extends to other Wendy’s salad ingredients, including premium, white meat, freshly grilled chicken breasts, and thick-cut Applewood Smoked Bacon that are cooked in-house and placed warm on every salad ordered.

One of the featured salads from Wendy’s current premium salad lineup is Wendy’s BBQ Ranch Chicken Salad, which harkens to the days of a smoky, backyard grill, with its fire-roasted corn, freshly diced tomatoes, light and lively spring mix combined with Applewood Smoked Bacon and grilled chicken drizzled with savory BBQ sauce, and topped with creamy Marzetti® Simply Dressed® BBQ Ranch Dressing. The second is Wendy’s Apple Pecan Chicken Salad, which marries the crisp snap of ripe red and green apples with the crunch of roasted pecans, and also features cranberries and creamy blue cheese crumbles topped with warm grilled chicken and Marzetti Simply Dressed Pomegranate Vinaigrette. The final spring salad, Wendy’s Asian Cashew Chicken Salad is a twist on the typical Asian salad, with on-trend, flavorful ingredients like fire-roasted edamame, fresh red peppers and cucumbers, spicy roasted cashews, warm grilled chicken breast, and Marzetti Simply Dressed Light Spicy Asian Chili Vinaigrette.

Marketing & Promotions, Menu Innovations, News, Wendy's