GasBuddy, a travel and navigation app used by millions of drivers to save money on gas, announced its expanded partnership with Wendy’s to promote its new, national breakfast offering.
“This an important launch for us as we expand into the morning daypart. For the first time you can now get Wendy’s breakfast at any location in the U.S.,” says Jimmy Bennett, VP of media and social at Wendy’s. “Having worked with GasBuddy before on various successful campaigns, we knew it had to be part of our marketing strategy given their audience and reach.”
Wendy’s is the first brand leveraging a full sponsorship of GasBuddy’s most viewed screens, capturing 100 percent viewership of the pre-drive audience as they plan out their errands for the day. This includes Wendy’s branding on GasBuddy’s home screen, as well as sponsoring the hugely popular “Price Spread”, which shows the difference between the cheapest and most expensive gas stations in your area.
“We’re delighted to be a part of the launch of Wendy’s new breakfast menu. The GasBuddy community makes over 30 million visits per month to [quick-service restaurant] establishments and has an extremely high appetite for anything of value,” says Jordan Grossman, EVP of advertising sales at GasBuddy. “Wendy’s expansion into the morning meal time daypart provides both value and utility to our consumers as they frequently fill up in the morning and often make multiple stops for both food and fuel consumption.”
A growing number of restaurant and retail brands are working with GasBuddy to increase store visitation. Given the on-the-go nature of GasBuddy’s audience, the advertising campaigns have proven successful at consistently driving more footfall.